Our Subscriptions allow you to enjoy world-leading water filtration effortlessly in a simple monthly package

How our monthly subscriptions provide effortless pure water

Save 50% compared to bottled water

Compare a Virgin Pure subscription to bottled water for a family consuming 6 litres of water per day over 18 months. Virgin Pure, comes in at £1.09 per day, while bottled water costs £2.57. That’s a saving of over £800.

Bottled Water cost per litre based on 6x 1.5l bottle pack, best-selling 5 on ocado.com 5/2/2021

Save 50% compared to bottled water

Compare a Virgin Pure subscription to bottled water for a family consuming 6 litres of water per day over 18 months. Virgin Pure, comes in at £1.09 per day, while bottled water costs £2.57. That’s a saving of over £800.

Bottled Water cost per litre based on 6x 1.5l bottle pack, best-selling 5 on ocado.com 5/2/2021

Everything you need delivered to your door

Our engineer will bring the new Water System with them when they come to install it, and all the replacement water filters and UV lamps are delivered to your door.

Everything you need delivered to your door

Our engineer will bring the new Water System with them when they come to install it, and all the replacement water filters and UV lamps are delivered to your door.

Flexibility to choose

After the 18-month minimum subscription term you have the flexibility to choose whether to, upgrade to the latest products, continue on a rolling month-to-month basis with no tie-in, or close the account

Flexibility to choose

After the 18-month minimum subscription term you have the flexibility to choose whether to, upgrade to the latest products, continue on a rolling month-to-month basis with no tie-in, or close the account

Everything always included

You won't encounter any extra costs beyond your monthly subscription. What's more, we guarantee that your price won't go up during your subscription period.

Everything always included

You won't encounter any extra costs beyond your monthly subscription. What's more, we guarantee that your price won't go up during your subscription period.