Virgin Pure subscriptions guarantee you constant, clean, healthy water, hassle-free for a simple monthly payment

How our subscriptions work

  • System and Installation

    With Virgin Pure, one of our expert technicians will professionally install a Home Water System directly to your water mains for use throughout the life of your contract.

  • Satisfaction Guaranteed

    Take 30 days to try the service; if it’s not for you, we collect the System free of charge and refund you everything you have paid.

  • Includes Everything You Need

    We send you replacement filters and UV lamps every six months, and you simply pop them in and out in a few seconds.

  • Comprehensive Service

    Includes all technician call-outs if you need us, system replacement service and re-installation if you move.

To get started select a model then choose a plan to suit you

1. Select Water System

Both systems offer instant, unlimited water, boiling, chilled and ambient. The latest Home Water System II is also faster, removes more impurities, is better against microplastics and, offers the same boiling and chilled water capacity despite being 15% smaller.

See the full comparison below

  • From

    a month

    • Water Supply

      Mains Connected

    • Colours

      Black, Cream, Silver

    • Size

      W 32cm L 36cm H 36cm

    • Temperatures

      Hot, chilled, ambient

    • Impurity removal

      • Chlorine
      • Bacteria
      • Cysts
      • Rust & Dirt

    • Microplastic Removal

      Above 2 microns

    • Limescale Removal

      Prevents scale forming

    • Features

      • Child Lock
      • Energy Saving Mode
      • Auto-fill

  • From

    a month

    • Water Supply

      Mains Connected

    • Colours

      Black, Pebble, White

    • Size

      W 27cm L 36cm H 37cm

    • Temperatures

      Hot, chilled, ambient

    • Impurity removal

      • Chlorine
      • Lead
      • Mercury
      • Asbestos
      • Hormones
      • Medical Waste
      • Herbicides
      • Pesticides
      • Parasites
      • Bacteria
      • Cysts
      • Rust & Dirt
      • TCPP
      • TCEP
      • Nonylphenol
      • Bisphenol A
      • Deet
      • Ibuprofen

    • Microplastic Removal

      Above 1 micron

    • Limescale Removal

      Prevents scale forming

    • Features

      • Child Lock
      • Energy Saving Mode
      • Auto-fill
      • Smart Heating

2. Select Home Water System II Plan

All plans include a 30-day risk-free money-back trial
  • Save 75% On Installation
     Equal to £1.16 per day

    24-Month Minimum Subscription

    Monthly

    £24.99

    for then

    What the plan includes

    + 99.99 £24.99 installation paid today
    Saving you 75%

    How the plan works

  • Save 25% On Installation
     Equal to £1.25 per day

    12-Month Minimum Subscription

    Monthly

    £29.99

    for then

    What the plan includes

    + 99.99 £74.99 installation paid today
    Saving you 25%

    How the plan works

  • Equal to £1.45 per day

    Monthly Rolling Subscription

    Monthly

    £39.99

    What the plan includes

    + £74.99 installation paid today

    Cancel anytime

Your right to cancel

Need more information?

Call us at 0207 022 6472

(lines are open from 9 AM to 5:50 PM, Monday to Friday)

Or explore our Frequently Asked
Questions below

  • Can I purchase a water system outright?

    We’ve chosen to exclusively offer our systems through a subscription consumer hire agreement to ensure you always have a continuous supply of pure water. This approach allows us to provide all the ongoing support and maintenance your system needs within one manageable monthly payment, eliminating any unexpected costs. And at the end of your subscription agreement, you can choose to continue or simply cancel and return the machine at no extra cost.

  • What is paid upfront?

    Depending on the contract length, you will pay either £74.99 or £24.99 upfront with a credit or debit card. This includes comprehensive installation and personalised set-up by one of our specially trained technicians who will spend around an hour ensuring that your Water System is ready to your exact preferences.

  • Are there any extra costs outside of the monthly subscription?

    Your monthly subscription covers all costs, including parts, repairs, and replacements, with no hidden fees.

  • Will the monthly subscription fee increase?

    After any initial introductory offer, your agreed monthly rate remains fixed throughout the minimum subscription term, ensuring no unexpected increases. Beyond the minimum subscription period, you can choose to continue on a rolling monthly basis at the same monthly price, change plans, or end your subscription.

  • Can you install in a rented property?

    We are happy to install a Virgin Pure Water System in any property. However, if you live in a rental property we advise you to get permission from the owner before we install. Sometimes we will have to drill a small hole (only about 6mm) through your countertop to reach the water supply.

  • How is installation arranged?

    We aim to install all new Systems within 10 days of order. Either choose a date online upon order completion or we’ll call to schedule a date. On the arranged date, our technicians will bring the new Water System with them and handle everything, including connecting to the water mains and configuring your system to your preferences.

  • Can I modify my how I pay my monthly subscription?

    Absolutely! You can easily adjust your payment details by contacting our customer service team. Whether you need to change the payment date or update your bank account information, we're here to assist you.

  • How and where can you install the Water System?

    Our technician will help locate the ideal location for your system. It should be within 12 meters of water mains, typically near a dishwasher or sink, and 2 meters of a power outlet. Your system will be connected to the water supply without impacting other plumbing. As trained plumbers, our technicians can connect our systems to almost any kitchen.

  • When will I be charged my first monthly subscription fee?

    Your monthly subscription billing begins within 7 days after installation, ensuring you're billed only when you start using the system. You'll set up a monthly direct debit when placing your order.

  • Can I order now and delay installation to a later date?

    Yes, once you've placed your order, our team will contact you to schedule an installation date. Whether you're undergoing kitchen renovations or planning to move, we can accommodate your preferred timing and your subscription payments will not start until your system has been installed.

  • What happens if I order but you cannot install it in my home?

    If we can’t install the system in your home, we’ll refund your payment in full and cancel any future subscriptions automatically.

  • What happens if I move house?

    We cover all house moves with our subscriptions. Simply contact us, and we'll guide you through safely disconnecting, moving, and reinstalling the system at your new property at no extra cost.

  • How often do I need to change the Filter and UV Lamp?

    Change the Filter every 6 months and the UV Lamp every 12 months. Filters and UV Lamps pop in and out in a few seconds. No special knowledge or tools are required, and our website has handy how-to videos.

  • How do I get replacement Filters and UV Lamps?

    All replacement parts will be sent to you automatically and inclusive within the subscription at no extra cost.

  • How does the 30-day satisfaction guarantee work?

    Change your mind within 30 days, let us know you have changed your mind, and we’ll take care of everything. Our team will come to you and collect the water system free of charge. We’ll refund 100% of everything you have paid and cancel the remainder of your plan.

  • What happens if I encounter a fault with my system?

    We know Pure Water is important, so if you need us, we repair or replace within 3 days on average. Just give our team a call, and we will arrange everything. All services and house moves are included within the subscription at no extra cost.

  • Can I change between the plans?

    Yes, contact our customer services team to switch plans. However, note that switching plans commits you to the full minimum term of the new plan.

  • What happens at the end of the subscription plan?

    At the end of the minimum subscription period, the plan defaults to a rolling monthly basis with no commitment at the current monthly price. You can also choose to upgrade to a new device of your choice with no upgrade fee. Or cancel, and we will collect the system free of charge, and no further payments will be due.

  • What is the cancellation policy for Subscriptions?

    Customers can cancel within the first 30 days of installation without questions, and we'll collect the system for free. After the trial period, cancellation terms depend on the selected subscription plan. If the plan requires a minimum commitment, then customers agree to the following minimum contract period.