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Introducing Virgin Pure

Enjoy filtered, instant boiling and chilled water, all at the touch of a button from one smart system

A water system designed to help you live a healthy, convenient and sustainable life

Pure drinking pleasure

Triple-filtered, UV-purified, and with no limescale. Get a crisp, clean taste every time.

Hassle-free hydration

Never runs out or requires re-filling. Maintenance is simple and required just twice per year.

One easy system

Unlimited chilled or piping hot water at the touch of a button, all from one smart device.

Good for the planet

Energy-efficient, no need for single-use plastic bottles, and uses only 2 filters per year.

Designed to fit your kitchen

How it works

1. Get Started With A
Single £19.99 Payment

Choose a colour and then checkout with the option to pay in interest-free monthly instalments with no application or credit check.

2. Free Expert Installation
To Suit Your Schedule

Delivered within 2 working days and then you’ll book one of our specialist engineers to come and install and set it up, all in just 40 minutes.

3. Instant Pure Water
Whenever You Want It

Enjoy instant and unlimited pure water: chilled, ambient, or boiling. No need to refill, reduce plastic waste, and no waiting for it to chill.

4. Maintenance Is Quick
And Simple

Easy maintenance in a few minutes, twice per year. Plus with our full-service packages we automatically send you everything you need.

State-of-the-art filtration means great taste guaranteed

Our unique four-stage filtration and purification process involves two separate water filters and UV treatment. Removing all the nasty bits you can find in tap water as well as helping to prevent any horrible limescale build-up!

The result? Delicious, pure water for you and your family to enjoy.

Hydration without the hassle

Hooked up to your water mains by one of our skilled engineers, you’ll never need to refill or replenish before a pour. There’s also no need to buy plastic bottles of water during your weekly shop, freeing up valuable space in your fridge.

It’s just one tap of a button for instant hot or chilled water, whenever you want at whatever temperature you like it.

Perfect for healthy households

Our Water System is designed to help the whole family stay healthier by encouraging them to drink more water. We are proud that, when we asked our customers, 85% said they were regularly drinking more water since having Virgin Pure installed.

Plus to keep your kids safe, we’ve also added a clever child lock to the hot button.

Less power, less plastic

A clever built-in sleep mode powers down your Water System when you’re not using it-automatically saving energy. In fact, independent testing showed our Water Systems are 32% more energy efficient than a domestic kettle

On top of that, our system helps prevent the need for millions of single-use plastic water bottles!

The word on the street
(and in the kitchen)

1000+ Trustpilot Reviews • Great • 

Great service, perfect product for the hard water area i live in, water has never tasted so good, highly recommend, wish id got this several years ago when i 1st heard about it
 

Leo

Great bit a kit save a lot of messing about hot water ice cold water at a touch of a button great service as well well Happy with my purchase

Keith Gregory

I’m absolutely over the moon with my Virgin Pure filter. Cold drinks taste so good and a cup of tea in the morning is divine. I love the boiling button, so useful for filling a saucepan to cook veg of rice quickly.
The customer service team are great as well, so helpful and kind.
Getting this was the best thing I’ve ever done!
Thank you

Caroline King

Great unit, chilled and hot water always on tap. I drink lashings of tea, my wife loads of bottles water so its great. Installation was very professional. Sits on corner of worktop in a corner that was dead space anyway. Very happy.

Tim Sagar

This has saved me so much money! I use to spend over £10 a week on bottled water as our tap water isn’t nice! Best purchase I’ve ever made!

Callum Harris

This machine it’s simply amazing now my children drink water more often never doing complaints because it’s not chilled enough and I don’t need to clean any more the lime scale from my kettle that was so unhealthy

Mariela Pestana

I had a very positive experience and great customer service from Oscar . He was very helpful to me . I am so happy I invested in 2 devices too . The water tastes great !
The engineer who came to fit my device - Ashley went over and above too .
I would highly recommend this company.

Farrah Ghani

Love this little machine! Hot and cold filtered water whenever I want without the headstone of boiling kettles!

Michael

Ready for Pure Water?