Smart Service

The simple and convenient way to enjoy unlimited pure water at home

Why choose Smart Service?


Don’t worry about ordering replacement filters and UV Lamps; they’ll arrive on your doorstep when you need them.

Peace of mind

No matter what, we’ll keep your Water System working. If for any reason it stops, we’ll replace it.

Manageable payments

Spread the cost of service into even monthly payments.

Save compared to PAYG

You’ll make a nice saving when compared to buying a separate warranty and all the replacement parts.


Move house and we will send one of our skilled engineers to install your Water System at your new property free of charge.

Smart Service or 
Pay As You Go

Smart Service is just 59p per day, much less than a single bottle of water. What’s more, compared to buying the separate parts individually, you’ll save over £35 per year.

Smart Service

Smart Service is a hassle-free manageable monthly subscription that includes everything you need. This option will save you £35 every year compared to buying

individual replacement parts.

£17.95 per month

for 12 months

Smart Service includes

A new filter delivered every 6 months

A new UV lamp delivered every 12 months

Unlimited repair and replace service

Unlimited re-installs if you move home


If you don’t want to subscribe to the Virgin Pure Smart Service package, you are able to easily purchase everything you need to ensure the smooth ongoing operation of you system on a PAYG basis.

est. £20.83 per month

based on an average yearly spend

Pay-As-You-Go prices

Filter replacement £59.99

Filter and UV lamp replacement £119.99

1-year warranty £69.99

Re-install cost if you move £69.99

Smart Service is a 12-month agreement. After 12 months, you can choose to either enjoy another 12 months of convenience and value or simply switch to a pay-as-you-go plan.

How to sign up for Smart Service

As a new customer, simply select the Smart Package when ordering your new Water System. This includes Smart Service from day 1!

How to add Smart Service to an existing Virgin Pure account

Add Smart Service by calling our team on 0207 022 6472.

If Smart Service is added to your account after its warranty has expired, you will not be eligible for the repair and replacement service for the first 12 months of Smart Service.