There are water filters and
there is Virgin Pure

We believe in something simple. Drinking more water makes you feel good and helps keep you healthy.

It’s why our WaterBars give you much more than you might expect from a water filter:

  • An unlimited triple filtered and UV purification system
  • Dispensed instantly, boiling or chilled at the touch of a button
  • Removes bad stuff like Chlorine, Bacteria and stops scale
  • Great tasting, why 85% of our customers enjoy drinking more water
  • A single smart countertop machine, no need for kettles, bottles and filter jugs
  • Uses less energy than a kettle and removes the need for plastic bottle waste

Shop now or read on to discover how Virgin Pure could be right for you and your family.

We’re Pure

Our WaterBars triple water filter system removes substances like chlorine and bacteria whilst retaining essential minerals like calcium and magnesium.

We’re Tasty

The removal of chemicals and toxins as well as precise temperature controls mean our water always tastes crisp, clean and refreshing.

We’re Convenient

Our technician will connect your new water filter to the water mains meaning you get a constant supply of pure, great tasting water, dispensed boiling or chilled instantly.

We’re Smart

Unlike some cold water filters our WaterBars are packed with smart features like energy saving sleep and wake-up modes, auto fill levels for your favourite cups and glasses and a hot water child lock.

How do I get Virgin Pure?

We have a range of products, prices and plans to suit everyone.
Your just 3 easy steps away from unlimited pure water on tap.

Shop now

Speak to a human.
Call or team on 0207 022 6471 or email

What happens once I place my order?

One of our team will give you a call to arrange a convenient date for installation and one of our specially trained engineers will be assigned to your order. Installation takes about 45 minutes. We can install on any worktop including quartz and granite and we’ll connect to your water mains water supply using a clever valve which wont impact any of your other appliances. Installation is available anywhere within UK mainland. Find out more about installation here

How do I maintain my WaterBar after installation?

Your WaterBars Activated carbon drinking water filters will need to be replaced every 6 months and the UV lamp every 12 months.

Your WaterBar will come with everything you need for the first year, and after this you’ve got a couple of choices (and don’t worry your WaterBar has a built in indicator which will tell you when they need replacing).

Purchase your filters and UV lamps on a pay as you go basis . Filters are £39.99 and UV Lamps are £39.99.

Get everything you need for 12 months including 2 filters, a UV lamp, descaling kit and a full additional years warranty for a one off payment of £135.99 saving 15% compared to purchasing the parts individually.

You can get replacement lamps and UV lamps here

What if I change my mind after I’ve ordered?
No problems, we offer a 30-day satisfaction guarantee on all purchases (whether you decide to pay upfront or monthly). Should you change your mind within 30 days from installation simply call us and we’ll come and collect your WaterBar and give you a full refund.

How do I get replacement filters after 12 months is up?

Shop now and get instant pure water on tap

Speak to a human.
Call or team on 0207 022 6471 or email

You’ve got questions we’ve got answers.
Here’s what you need to know.

  • Do your WaterBars remove microplastics recently featured in the news?

    Our WaterBars remove all particles larger than 0.6 microns from the water. The plastic particles found in the recent tests at the State University of New York were larger than a human hair which is on average 75 microns across and so microplastics will be removed.

  • What’s the size of the WaterBars?
    Height: 35cm
    Width: 31cm
    Depth: 32cm
    Height: 37cm
    Width: 31cm
    Depth: 36cm

      See more here

  • What's the difference between a WaterBar and a water filter jug?

    Like a WaterBar, most filter jugs use a filter to remove substances like chlorine from tap water. Chlorine is added to water to prevent Bacteria breeding in water. However once the chlorine has been removed, water can become a breeding ground for bacteria.
    That’s why our WaterBars have a UV lamp, to inactivate these microorganisms and prevent them from multiplying once the Chlorine has been removed from water. In fact our WaterBars kill 99.99999% of health- concern waterborne bacteria in water* Not to mention our WaterBar removes the need for re-filling jugs, taking up fridge space and needing a separate kettle.
    * as proven by Israeli standard for domestic drinking water treatment appliance standard 1505 – using 4 groups/strains of water borne bacteria (E.coil, Pseudomonas aeruginosa, total coliform, fecal coliform, streptococcus groups count)
    Find out more about how our WaterBars work here.

  • Do you still do rental?

    Whilst we have offered rental agreements in the past customers have told us they would prefer to own their WaterBar. That’s why we’ve created a range of purchase options which offer the hassle-free convenience of rental with the benefit of owning your WaterBar. We’ve even got a range of payment options allowing you to spread the cost into easy monthly payments here. We also have specific options for businesses which you can see here.

  • How do the costs compare?

    We believe our WaterBars are the only UK water filter you’ll need. The most cost-effective way to enjoy pure water. As much as 85% cheaper than buying bottled water. What’s more our WaterBars offer some serious features, 3 different temperature settings (you won’t need a kettle or use valuable fridge space), unrivalled levels of filtration and purity and a host of smart features. We’ve created an easy comparison here

  • What if I move house?

    We offer re-installation at a new UK mainland address. Firstly, disconnect the WaterBar by following the instructions here. Take the WaterBar to your new address and call us to arrange for a technician to come and re-install the WaterBar. If you own your WaterBar a relocation fee of £39.99 is applicable for rental customers it is inclusive in the service.

  • What if I change my mind?

    If you change your mind before installation, we’ll fully refund everything paid and your order will be cancelled.
    If you change your mind after installation but during your 30-day satisfaction guarantee we will refund everything minus your £25 upfront payment.
    After the 30-day satisfaction guarantee we are unable to refund any orders unless under terms of warranty.

  • What does it filter?

    Sand, rust, metal filings, stones, silt, cyst reduction. Organic compounds, micro-living organisms, bacteria and Chlorine.
    Find out more here

  • How much power does a WaterBar use?

    All WaterBars are used differently, so it’s hard to say. But we’ve carried out independent testing with the Water Regulation Advisory Service to compare the WaterBar with a domestic kettle and the WaterBar was 32% more energy efficient.
    Testing was based on:
    · filling four cups with boiling water each day
    · having the WaterBar set in energy-saving mode for eight hours a day (like when you’re asleep).
    Power used:
    · WaterBar: 0.02 kWh for one cup of boiling water on average – or 128.448 kWh a year.
    · Kettle: 0.11 kMh for one cup of boiling water on average – or 169.433 kWh a year.
    That means the WaterBar uses 32 per cent less energy than a kettle.[AA1]
    Not only that, 75 per cent of people admit they use too much water when boiling the kettle. This uses even more energy. And 40 per cent of UK households boil the kettle more than five times a day. (Source: At Home with Water report, published by the Energy Savings Trust in July 2013.[AA2] )
    So, the more you use your kettle, the more energy you could save with a WaterBar.
    *Source: At home with water report, published by the Energy Savings Trust in July 2013.
    Get a WaterBar now

  • How is a WaterBar installed?

    Your WaterBar will be installed by one of our own EDWCA certified engineers. Installation requires a 6mm flexi tube to be connected to your mains supply through a small pencil-sized hole in your kitchen counter. The Waterbar can be located anywhere within 1.5m of an electrical socket and within 12m of the water mains supply
    What if my worktop is granite?
    No Problems. Our engineers have had special training and the right equipment for counters made of granite, marble and corian work surfaces. As a result, everyone can enjoy the delights of our triple filtered water whatever your kitchen.
    Get a WaterBar now

Got more questions? We’re here to help. Call us on 0207 022 6471

How do I get started?

Pick your WaterBar and purchase now

Select your WaterBar and if you want to spread the costs

Pick your place

Whether at home or work your WaterBar needs to be within two meters of a plug socket and 12 meters of your mains water


Speak to one of our team and schedule a convenient date for installation


One of our engineers will visit to install your WaterBar and show you how to use it.

Et Voila!

Pure water on tap.