There are water filters and
there is Virgin Pure
At the heart of it, we believe in something simple. Drinking more water makes you feel good and helps keep you healthy.
It’s why our WaterBars do much more than you might expect from a water filter, great tasting, purified water, dispensed instantly, boiling or chilled at the touch of a button whenever you want it.
What’s more on average a WaterBar uses 32% less energy than a kettle and is 175% cheaper than drinking your daily recommended amount of water from bottled water
How to join Virgin Pure
We’re passionate about the water you drink. As a result, we decided to do things differently.
Monthly plans which give you everything you need to always enjoy the purest, tastiest water with no hassle.
It’s the smarter way to enjoy water.
What’s included in your monthly plan:
- The WaterBar for the lifetime of your plan.
Choose between our retro chic T6 or the uber slick T7.
- Activated carbon water filters.
Sent to you when you need them twice per year
- Replacement UV lamps which kill bacteria and ensure your water is free of nasty chemicals and critters.
Posted to you every 12 months.
- Our effective descaler treatment which keeps your water crystal clear.
Delivered to your door every 6 months.
- And of course a full warranty for the lifetime of your plan
How much does it cost
Plans start at £19 per month (plus £29 installation) for the T6 and £23 per month (plus £29 installation) for the T7. And you can rest assured that you won’t need to spend a penny on your WaterBar beyond your monthly payment.
Risk free trial
We’re sure that your Virgin Pure experience will have you drinking better. If for whatever reason, you’re not happy, let us know within 30 days of installation and we’ll collect your WaterBar and cancel your plan.
Want to know more Call us on 0207 022 6471
You’ve got questions we’ve got answers.
Here’s what you need to know.
- What’s the size of the WaterBars?T6
See more here
- What’s the difference between a WaterBar and a water filter jug?
Like a WaterBar, most filter jugs use a filter to remove substances like chlorine from tap water. Chlorine is added to water to prevent Bacteria breeding in water. However once the chlorine has been removed, water can become a breeding ground for bacteria.
That’s why our WaterBars have a UV lamp, to Inactivate these microorganisms and prevent them from multiplying once the Chlorine has been removed from water. In fact our WaterBars kill 99.99999% of health- concern waterborne bacteria in water (*)
Not to mention our WaterBar removes the need for re-filling jugs, taking up fridge space and needing a separate kettle.
(*) as proven by Israeli standard for domestic drinking water treatment appliance standard 1505 – using 4 groups/strains of water borne bacteria (E.coil, Pseudomonas aeruginosa, total coliform, fecal coliform, streptococcus groups count)
Find out more about how our WaterBars work here.
- What if I move house?
No problems. We’ll send you instructions to disconnect your WaterBar. Take it to your new home and we’ll send an engineer to re-install it at no additional cost.
- What if I change my mind?
Choose either of our plans and try for 30 days. Change your mind before 30 days from your installation date are up and we’ll collect your WaterBar and cancel your plan no strings attached. After this point you can cancel at 12 months by providing notice to us 30 days prior to your 12 month anniversary. We’ll then collect your WaterBar and end your contract.
Find out more about our 30 days satisfaction guarantee here
- What does it filter?
Sand, rust, metal filings, stones, silt, cyst reduction. Organic compounds, micro-living organisms, bacteria and Chlorine.
Find out more here
- How much power does a WaterBar use?
It goes without saying that everyone uses their WaterBar differently but to help answer this question we have carried out independent testing alongside the Water Regulation Advisory Service to compare the power usage of a WaterBar to a domestic kettle.
For the purpose of the test our T6 WaterBar was tested based on:
- Filling 4 mugs per day with boiling water
- Allowing 8 hours per day for the Waterbar to be in energy saving mode (typically when you are sleeping)
- Including all power used by the WaterBar whilst on standby
The WaterBar returned an average energy usage of 0.025kWh per use or 128.448kWh per year
In comparison boiling a kettle returned energy usage of 0.11kMh per usage or 169.433 kWh per year.
That’s 32% more energy per year used by the Kettle than the WaterBar.
It’s also important to consider that according to the Energy Savings Trust 75% of people admit when boiling a kettle they boil too much water each time using even more energy and 40% of households in the UK actually boil the kettle more than 5 times per day.*
*Source: At home with water report, published by the Energy Savings Trust in July 2013.
- How is a WaterBar installed?
Your WaterBar will be installed by one of our own EDWCA certified engineers. Installation requires a 6mm flexi tube to be connected to your mains supply through a small pencil-sized hole in your kitchen counter. The WaterBar can be located anywhere within 1.5 meters of an electrical socket and within 15 meters of the mains supply.
What if my worktop is granite?
No Problems. Our engineers have had special training and the right equipment for counters made of granite, marble and corian work surfaces. As a result, everyone can enjoy the delights of our triple filtered water whatever your kitchen.
- How does payment work?
Upon ordering you’ll pay an installation charge of £29. Once your WaterBar has been installed this is non refundable.
On the date of installation your monthly plan will begin and we’ll take either £19 or £23 (depending on your plan) via Direct Debit and then on or around that date every month for the duration of your plan.
- Can I purchase the WaterBar outright?
Yes, please call our team on 020 7022 6471 who can process your order.
How do I get started?
Pick your WaterBar and Join online now
Pick your WaterBar and monthly plan
Pick your place
Your WaterBar needs to be within two meters of a plug socket and 15 meters of your mains water
Once you’ve ordered one of our team will call you and schedule a convenient date for installation
One of our engineers will visit to install your WaterBar and show you how to use it.
Pure water on tap.