There are water filters and
there is Virgin Pure

We believe in something simple. Drinking more water makes you feel good and helps keep you healthy.

It’s why our WaterBars give you much more than you might expect from a water filter:

  • Unlimited triple filtered and UV purified water
  • Dispensed instantly, boiling or chilled at the touch of a button
  • Removes bad stuff like Chlorine, Bacteria and stops scale
  • Great tasting, why 85% of our customers enjoy drinking more water
  • Uses less energy than a kettle and removes the need for plastic bottle waste
  • A single smart countertop machine, no need for kettles, bottles and filter jugs

Shop now or read on to discover how our smart membership plans work and see our frequently asked questions

We’re Pure

Our WaterBars triple water filter system removes substances like chlorine and bacteria whilst retaining essential minerals like calcium and magnesium.

We’re Tasty

The removal of chemicals and toxins as well as precise temperature controls mean our water always tastes crisp, clean and refreshing.

We’re Convenient

Our technician will connect your WaterBar to the water mains meaning you get a constant supply of pure, great tasting water, dispensed boiling or chilled whenever you want it.

We’re Smart

Our WaterBars are packed with smart features like energy saving sleep and wake-up modes, auto fill levels for your favourite cups and glasses and a boiling child lock.

How to join Virgin Pure

We’re passionate about the water you drink. As a result, we decided to do things differently.
Monthly plans which give you everything you need to always enjoy the purest, tastiest water with no hassle.
It’s the smarter way to enjoy water.


What’s included in your monthly plan:

  • The WaterBar for the lifetime of your plan.
    Choose between our retro chic T6 or the uber slick T7.
  • Activated carbon water filters.
    Sent to you when you need them twice per year
  • Replacement UV lamps which kill bacteria and ensure your water is free of nasty chemicals and critters.
    Posted to you every 12 months.
  • Our effective descaler treatment which keeps your water crystal clear.
    Delivered to your door every 6 months.
  • And of course a full warranty for the lifetime of your plan

How much does it cost

Plans start at £19.99 per month (plus £39.99 installation) for the T6 and £24.98 per month (plus £39.99 installation) for the T7. And you can rest assured that you won’t need to spend a penny on your WaterBar beyond your monthly payment.

Risk free trial

We’re sure that your Virgin Pure experience will have you drinking better. If for whatever reason, you’re not happy, let us know within 30 days of installation and we’ll collect your WaterBar and cancel your plan.

Want to know more Call us on 0207 022 6471

Try it. Love it. Keep it.
Try any Virgin Pure Plan, for up to 30 days.

Try Now

You’ve got questions we’ve got answers.
Here’s what you need to know.

  • Do your WaterBars remove microplastics recently featured in the news?

    Our WaterBars remove all particles larger than 0.6 microns from the water. The plastic particles found in the recent tests at the State University of New York were larger than a human hair which is on average 75 microns across and so microplastics will be removed.


  • What’s the size of the WaterBars?
    Height: 35cm
    Width: 31cm
    Depth: 32cm
    Height: 37cm
    Width: 31cm
    Depth: 36cm

      See more here

  • What’s the difference between a WaterBar and a water filter jug?

    Like a WaterBar, most filter jugs use a filter to remove substances like chlorine from tap water. Chlorine is added to water to prevent Bacteria breeding in water. However once the chlorine has been removed, water can become a breeding ground for bacteria.
    That’s why our WaterBars have a UV lamp, to Inactivate these microorganisms and prevent them from multiplying once the Chlorine has been removed from water. In fact our WaterBars kill 99.99999% of health- concern waterborne bacteria in water (*)

    Not to mention our WaterBar removes the need for re-filling jugs, taking up fridge space and needing a separate kettle.

    (*) as proven by Israeli standard for domestic drinking water treatment appliance standard 1505 – using 4 groups/strains of water borne bacteria (E.coil, Pseudomonas aeruginosa, total coliform, fecal coliform, streptococcus groups count)

    Find out more about how our WaterBars work here.

  • What if I move house?

    No problems. We’ll send you instructions to disconnect your WaterBar. Take it to your new home and we’ll send an engineer to re-install it at no additional cost.

  • What if I change my mind?

    Choose either of our plans and try for 30 days. Change your mind before 30 days from your installation date are up and we’ll collect your WaterBar and cancel your plan no strings attached. After this point you can cancel at 12 months by providing notice to us 30 days prior to your 12 month anniversary. We’ll then collect your WaterBar and end your contract.

    Find out more about our 30 days satisfaction guarantee here

  • What does it filter?

    Sand, rust, metal filings, stones, silt, cyst reduction. Organic compounds, micro-living organisms, bacteria and Chlorine.
    Find out more here

  • How much power does a WaterBar use?

    It goes without saying that everyone uses their WaterBar differently but to help answer this question we have carried out independent testing alongside the Water Regulation Advisory Service to compare the power usage of a WaterBar to a domestic kettle.

    For the purpose of the test our T6 WaterBar was tested based on:

    • Filling 4 mugs per day with boiling water
    • Allowing 8 hours per day for the Waterbar to be in energy saving mode (typically when you are sleeping)
    • Including all power used by the WaterBar whilst on standby

    The WaterBar returned an average energy usage of 0.025kWh per use or 128.448kWh per year

    In comparison boiling a kettle returned energy usage of 0.11kMh per usage or 169.433 kWh per year.

    That’s 32% more energy per year used by the Kettle than the WaterBar.

    It’s also important to consider that according to the Energy Savings Trust 75% of people admit when boiling a kettle they boil too much water each time using even more energy and 40% of households in the UK actually boil the kettle more than 5 times per day.*

    *Source: At home with water report, published by the Energy Savings Trust in July 2013.

    Get a WaterBar now

  • How is a WaterBar installed?

    Your WaterBar will be installed by one of our own EDWCA certified engineers. Installation requires a 6mm flexi tube to be connected to your mains supply through a small pencil-sized hole in your kitchen counter. The WaterBar can be located anywhere within 1.5m of an electrical socket and within 10m of the mains supply.
    What if my worktop is granite?
    No Problems. Our engineers have had special training and the right equipment for counters made of granite, marble and corian work surfaces. As a result, everyone can enjoy the delights of our triple filtered water whatever your kitchen.

  • How does payment work?

    Upon ordering you’ll pay an installation charge of £39.99. Once your WaterBar has been installed this is non refundable.
    On the date of installation your monthly plan will begin and we’ll take either £19.99 or £24.98 (depending on your plan) via Direct Debit and then on or around that date every month for the duration of your plan.

    Get a WaterBar now

  • Can I purchase the WaterBar outright?

    Yes, please call our team on 020 7022 6471 who can process your order.

How do I get started?

Pick your WaterBar and Join online now

Pick your WaterBar and monthly plan

Pick your place

Your WaterBar needs to be within 1.5 meters of a plug socket and 20 meters of your mains water


Once you’ve ordered one of our team will call you and schedule a convenient date for installation


One of our engineers will visit to install your WaterBar and show you how to use it.

Et Voila!

Pure water on tap.