There are water filters and
there is Virgin Pure

At the heart of it, we believe in something simple. Drinking more water makes you feel good and helps keep you healthy.

It’s why our WaterBars do much more than you might expect from a water filter, great tasting, purified water, dispensed instantly, boiling or chilled at the touch of a button whenever you want it.

And it’s why we think it’s time to leave water filter jugs, bottled water and kettles in the past.

Shop now or read on to discover why 90% of Virgin Pure customers now drink more water to help them live healthier lives and how our smart membership plans work

We’re Pure

When it comes to water we like to think nobody looks after you like we do.

Our WaterBars triple water filter system removes substances like chlorine and bacteria whilst retaining essential minerals like calcium and magnesium which are vital for good health.

We’re Tasty

Good health requires good hydration and so it helps if the water you drink tastes great.

The removal of chemicals and toxins as well as precise temperature controls mean our water always tastes crisp, clean and refreshing.

It’s why 90% of our customers now drink more water.

We’re Convenient

Seems like you’re always waiting for the kettle to boil or running out of bottled water?

Our technician will plumb your WaterBar into the water mains and this means you get a constant supply of pure, great tasting water, dispensed whenever you want it around the clock.

We’re Smart

Not your average water filter, our WaterBars are packed with smart features to make your life easier.

Like energy saving sleep and wake-up modes, auto fill levels for your favourite cup, water temperature controls (to the desired degree) and a hot water child lock.

In fact they are so smart on average a WaterBar uses 32% less energy than a kettle and is 175% cheaper than drinking your daily recommended amount of water from bottled water.

How to join Virgin Pure

We’re passionate about the water you drink. As a result, we decided to do things differently.
Monthly plans which give you everything you need to always enjoy the purest, tastiest water with no hassle.
It’s the smarter way to enjoy water.


What’s included in your monthly plan:

  • The WaterBar for the lifetime of your plan.
    Choose between our retro chic T6 from £19 per month (plus £29 installation) or the uber slick T7 from £23 per month (plus £29 installation).
  • Activated carbon water filters.
    Sent to you when you need them twice per year
  • Replacement UV lamps which kill bacteria and ensure your water is free of nasty chemicals and critters.
    Posted to you every 12 months.
  • Our effective descaler treatment which keeps your water crystal clear.
    Delivered to your door every 6 months.
  • And of course a full warranty for the lifetime of your plan

Low upfront costs

It also means we can keep the upfront costs down (just £29 for installation).
And you can rest assured that you won’t need to spend a penny on your WaterBar beyond your monthly payment.

Risk free trial

We’re sure that your Virgin Pure experience will have you drinking better. If for whatever reason, you’re not happy, let us know within 30 days of installation and we’ll collect your WaterBar and cancel your plan.

Try it. Love it. Keep it.
Try any Virgin Pure Plan, for up to 30 days.

Try Now

You’ve got questions we’ve got answers.
Here’s what you need to know.

  • What’s the size of the WaterBars?

    See the sizes of our WaterBars here

  • What’s the difference between a WaterBar and a water filter jug?

    Like a WaterBar, most filter jugs use a filter to remove substances like chlorine from tap water. Chlorine is added to water to prevent Bacteria breeding in water. However once the chlorine has been removed, water can become a breeding ground for bacteria.
    That’s why our WaterBars have a UV lamp, to Inactivate these microorganisms and prevent them from multiplying once the Chlorine has been removed from water. In fact our WaterBars kill 99.99999% of health- concern waterborne bacteria in water (*)

    (*)as proven by Israeli standard for domestic drinking water treatment appliance standard 1505 – using 4 groups/strains of water borne bacteria (E.coil, Pseudomonas aeruginosa, total coliform, fecal coliform, streptococcus groups count)

    Not to mention our WaterBar removes the need for re-filling jugs, taking up fridge space and needing a separate kettle.

    Find out more about how our WaterBars work here.

  • What if I move house?

    No problems. We’ll send you instructions to disconnect your WaterBar. Take it to your new home and we’ll send an engineer to re-install it at no additional cost.

  • What if I change my mind?

    Choose either of our plans and try for 30 days. Change your mind before 30 days from your installation date are up and we’ll collect your WaterBar and cancel your plan no strings attached. Upon entering one of our plans you can cancel at 12 months by providing notice to us 30 days prior to your 12 month anniversary. We’ll then collect your WaterBar and end your contract. See full T&C’s here.

  • What does it filter?

    Sand, rust, metal filings, stones, silt, cyst reduction. Organic compounds, micro-living organisms, bacteria and Chlorine.

  • How much power does a WaterBar use?

    It goes without saying that everyone uses their WaterBar differently but to help answer this question we have carried out independent testing alongside the Water Regulation Advisory Service to compare the power usage of a WaterBar to a domestic kettle.

    For the purpose of the test our T6 WaterBar was tested based on:

    • Filling 4 mugs per day with boiling water
    • Allowing 8 hours per day for the Waterbar to be in energy saving mode (typically when you are sleeping)
    • Including all power used by the WaterBar whilst on standby

    The WaterBar returned an average energy usage of 0.025kWh per use or 128.448kWh per year

    In comparison boiling a kettle returned energy usage of 0.11kMh per usage or 169.433 kWh per year.

    That’s 32% more energy per year used by the Kettle than the WaterBar.

    It’s also important to consider that according to the Energy Savings Trust 75% of people admit when boiling a kettle they boil too much water each time using even more energy and 40% of households in the UK actually boil the kettle more than 5 times per day.*

    *Source: At home with water report, published by the Energy Savings Trust in July 2013.

  • How is a WaterBar installed?

    Your WaterBar will be installed by one of our own EDWCA certified engineers. Installation requires a 6mm flexi tube to be connected to your mains supply through a small pencil-sized hole in your kitchen counter. The WaterBar can be located anywhere within 1.5 meters of an electrical socket and within 15 meters of the mains supply.
    What if my worktop is granite?
    No Problems. Our engineers have had special training and the right equipment for counters made of granite, marble and corian work surfaces. As a result, everyone can enjoy the delights of our triple filtered water whatever your kitchen.

  • How does payment work?

    Upon ordering you’ll pay an installation charge of £29. Once your WaterBar has been installed this is non refundable.
    On the date of installation your monthly plan will begin and we’ll take either £19 or £23 (depending on your plan) via Direct Debit and then on or around that date every month for the duration of your plan.

  • Can I purchase the WaterBar outright?

    Yes, please call our team on 020 7022 6471 who can process your order.

How do I get started?

Pick your WaterBar and Join online now

Pick your WaterBar and monthly plan

Pick your place

Your WaterBar needs to be within two meters of a plug socket and 15 meters of your mains water


Speak to one of our team and schedule a convenient date for installation


One of our engineers will visit to install your WaterBar and show you how to use it.

Et Voila!

Pure water on tap.