There are water filters and
there is Virgin Pure

We believe in something simple. Drinking more water makes you feel good and helps keep you healthy.

It’s why our WaterBars give you much more than you might expect from a water filter:

  • An unlimited triple filtered and UV purification system
  • Dispensed instantly, boiling or chilled at the touch of a button
  • Removes bad stuff like Chlorine, Bacteria and stops scale
  • Great tasting, why 85% of our customers enjoy drinking more water
  • A single smart countertop machine, no need for kettles, bottles and filter jugs
  • Uses less energy than a kettle and removes the need for plastic bottle waste

Shop now or read on to discover how Virgin Pure could be right for you and your family.

We’re Pure

Our WaterBars triple water filter system removes substances like chlorine and bacteria whilst retaining essential minerals like calcium and magnesium.

We’re Tasty

The removal of chemicals and toxins as well as precise temperature controls mean our water always tastes crisp, clean and refreshing.

We’re Convenient

Our technician will connect your new water filter to the water mains meaning you get a constant supply of pure, great tasting water, dispensed boiling or chilled instantly.

We’re Smart

Unlike some cold water filters our WaterBars are packed with smart features like energy saving sleep and wake-up modes, auto fill levels for your favourite cups and glasses and a hot water child lock.

How do I get Virgin Pure?

We have a range of products, prices and plans to suit everyone.
Your just 3 easy steps away from unlimited pure water on tap.

Shop now

Speak to a human.
Call or team on 0207 022 6471 or email

What happens once I place my order?

One of our team will give you a call to arrange a convenient date for installation and one of our specially trained engineers will be assigned to your order. Installation takes about 45 minutes. We can install on any worktop including quartz and granite and we’ll connect to your water mains water supply using a clever valve which wont impact any of your other appliances. Installation is available anywhere within UK mainland. Find out more about installation here

How do I maintain my WaterBar after installation?

Your WaterBars Activated carbon drinking water filters will need to be replaced every 6 months and the UV lamp every 12 months.

Your WaterBar will come with everything you need for the first year, and after this you’ve got a couple of choices (and don’t worry your WaterBar has a built in indicator which will tell you when they need replacing).

Purchase your filters and UV lamps on a pay as you go basis . Filters are £39.99 and UV Lamps are £39.99.

Get everything you need for 12 months including 2 filters, a UV lamp, descaling kit and a full additional years warranty for a one off payment of £135.99 saving 15% compared to purchasing the parts individually.

You can get replacement lamps and UV lamps here

What if I change my mind after I’ve ordered?
No problems, we offer a 30-day satisfaction guarantee on all purchases (whether you decide to pay upfront or monthly). Should you change your mind within 30 days from installation simply call us and we’ll come and collect your WaterBar and give you a full refund.

How do I get replacement filters after 12 months is up?

Shop now and get instant pure water on tap

Speak to a human.
Call or team on 0207 022 6471 or email

How do I get started?

Pick your WaterBar and purchase now

Select your WaterBar and if you want to spread the costs

Pick your place

Whether at home or work your WaterBar needs to be within two meters of a plug socket and 12 meters of your mains water


Speak to one of our team and schedule a convenient date for installation


One of our engineers will visit to install your WaterBar and show you how to use it.

Et Voila!

Pure water on tap.