Chilled or hot, our filtered water leaves in all the good stuff that makes water taste great.

A reverse osmosis water filtration system may seem like the perfect solution to your pure water needs, but several key drawbacks mean they might not be as great as they would lead you to believe.

Virgin Pure Water Filter Jug
Unlimited filtered water
Instant hot water
Retains beneficial minerals
Prevents scale
Instant chilled water
50+ temperature settings
Pre-set cup size
Smart wake up function
Kills waterborne bacteria
Maintenance 6 months  6 months
What it will cost you [see data sources]
Weekly cost 1st year £8.37 £9.78
Weekly cost 3rd year £4.78 £4.67

Why Virgin Pure trumps reverse osmosis

Leaves in all the good stuff

Unlike a reverse osmosis system, Virgin Pure ensures all the healthy and beneficial minerals dissolved in your water (Calcium, Magnesium, Potassium, etc.) are kept in.

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No unnesscary water wastage

On average, reverse osmosis systems are considered about 25% efficient. This means that for every 2 litres of water they produce, around 8 litres of ‘contaminated’ water will go down the drain.

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Triple filtration,
UV purification
& scale prevention

By removing any rust, dirt, chlorine, bacteria, organic matter, herbicides, pesticides, volatile organic matter, and micro plastics, as well as stopping limescale build up, you’ll get pure, filtered water every time.

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So there you have it

When weighing up your decision, Virgin Pure is the clear winner. But, as they say, the choice is yours...
  • Data Sources

    1All calculations based on a family of 4 consuming 6l of drinking water per day

    2Average price of 5 best-selling water filter jugs on amazon.co.uk 5/2/2021

    3Average price of 5 best-selling boiling taps on tapsuk.co.uk 5/2/2021

    4Average price of 5 best-selling water filter cartridges on amazon.co.uk 5/2/2021

    5Bottled Water cost per litre based on 6x 1.5l bottle pack, best selling 5 on ocado.com 5/2/2021

    6Average price of 5 best-selling filter cartridges on tapsuk.co.uk 5/2/2021

    7Average price of 5 best-selling Reverse Osmosis System on amazon.co.uk 29/6/2021

    8Average price of 5 best-selling UV Water Filter Bottles on amazon.co.uk 29/6/2021

    9Virgin Pure monthly price for full replacements and service subscription

    10All costs take into account follower manufacturers guidelines