Discover the perfect way of getting instant, filtered water.

Phox water filter jugs are popular, but their singular focus and one-dimensional filtration system mean that they lack the capabilities that will make our system a truly indispensable part of your family’s kitchen and life.

Virgin Pure Phox V2
Filters water
Unlimited water supply
Instant chilled water
Instant hot water
50+ temperature settings
Pre-set cup size
Smart wake up function
Prevents scale
Kills waterborne bacteria
Maintenance 6 months Monthly
What it will cost you
Weekly cost 1st year £8.37 £1.73
Weekly cost 3rd year £4.78 £1.22

Your family deserves the best solution

Triple filtration,
UV purification
& scale prevention

Our system removes any rust, dirt, chlorine, bacteria, organic matter, herbicides, pesticides, volatile organic matter, and microplastics, as well as stops limescale build-up.

This combination of filtration and purification technology ensures that you’ll get pure, filtered water every time you press the button.

Shop now

Water dispensed how
you like it

A Phox water filter does one thing, slowly filter and provide water at one temperature.

With Virgin Pure, you’ll get instant filtered water that can be cooled or heated to your liking with a choice of over 50 temperature settings.

By choosing us over Phox, you can rest assured that you’ll always have access to chilled or hot water for your drinks, cooking and whatever else you might need.

Shop now

Never worry about
running out

Unlike a Phox water filter, our system never needs topping up. By connecting to your mains, we ensure that you’ll never run out of chilled or hot filtered water.

Never again will you have to worry about forgetting to top up your Phox jug or sticking it in the fridge to wait for it to chill on a hot summers’ day.

Shop now

So there you have it

When weighing up your decision, Virgin Pure is the clear winner. But, as they say, the choice is yours...