Discover the perfect way of getting instant, filtered water.
Brita water filter jugs are popular, but their singular focus and one-dimensional filtration system mean that they lack the capabilities that will make our system a truly indispensable part of your family’s kitchen and life.
|Virgin Pure||Brita Elemaris|
|Unlimited water supply|
|Instant chilled water|
|Instant hot water|
|50+ temperature settings|
|Pre-set cup size|
|Smart wake up function|
|Kills waterborne bacteria|
What it will cost you
|Weekly cost 1st year||£8.37||£1.91|
|Weekly cost 3rd year||£4.78||£1.40|
& scale prevention
Our system removes any rust, dirt, chlorine, bacteria, organic matter, herbicides, pesticides, volatile organic matter, and microplastics, as well as stops limescale build-up.
This combination of filtration and purification technology ensures that you’ll get pure, filtered water every time you press the button.
Water dispensed how
you like it
A Brita water filter does one thing, slowly filter and provide water at one temperature.
With Virgin Pure, you’ll get instant filtered water that can be cooled or heated to your liking with a choice of over 50 temperature settings.
By choosing us over Brita, you can rest assured that you’ll always have access to chilled or hot water for your drinks, cooking and whatever else you might need.
Never worry about
Unlike a Brita water filter, our system never needs topping up. By connecting to your mains, we ensure that you’ll never run out of chilled or hot filtered water.
Never again will you have to worry about forgetting to top up your Brita jug or sticking it in the fridge to wait for it to chill on a hot summers’ day.
1All calculations based on a family of 4 consuming 6l of drinking water per day
2Average price of 5 best-selling water filter jugs on amazon.co.uk 5/2/2021
3Average price of 5 best-selling boiling taps on tapsuk.co.uk 5/2/2021
4Average price of 5 best-selling water filter cartridges on amazon.co.uk 5/2/2021
5Bottled Water cost per litre based on 6x 1.5l bottle pack, best selling 5 on ocado.com 5/2/2021
6Average price of 5 best-selling filter cartridges on tapsuk.co.uk 5/2/2021
7Average price of 5 best-selling Reverse Osmosis System on amazon.co.uk 29/6/2021
8Average price of 5 best-selling UV Water Filter Bottles on amazon.co.uk 29/6/2021
9Virgin Pure monthly price for full replacements and service subscription
10All costs take into account follower manufacturers guidelines