UV purification technology ensures no nasty surprises

A UV lamp kills off bacteria to ensure a safe drinking experience

Water in jugs and other containers can sit around for a while and, especially when in direct sunlight, can become a hotbed for bacteria. With its UV purification process, our system ensures that this doesn’t happen no matter how long it has been since you last used it (when you’ve been on holiday for example).

How Virgin Pure delivers safe and pure water

Bacteria killing UV purification

Our UV purification ensures that bacteria won’t develop in the water while it waits to be dispensed. The UV adds nothing, produces no tastes or odours, and is effective in seconds.

Filtered to perfection

Our special triple filtration system removes rust, dirt, chlorine, herbicides, pesticides, volatile organic matter, and micro plastics. All this means that you get left with just pure water.

Robust scale prevention

Scale forms when calcium and magnesium bond and while it’s not bad for you, it’s not nice to see in your drink. Our system ensures limescale won’t deposit unsightly and unpleasant white flakes in your drink.

Switch to instant, filtered water with Virgin Pure.

What makes our system the smart choice

No manual refills

Hooked up to your water mains by one of our skilled engineers, you’ll never need to worry about having to refill the system when you need a drink.

Unique purification system

Four different processes, working in perfect harmony, removes the nasty stuff while keeping in all the healthy minerals that you need.

50 temperature settings

Chilled from between 5–10°C, ambient between 10–50°C, and hot between 92–97°C. There’s even a nifty ‘boost’ button to go even hotter.

What customers who made the switch are saying

1000+ Trustpilot Reviews • Great • 

More information about the Virgin Pure Water System

How the filtration technology works

A walkthrough of exactly how our market-leading water system delivers great tasting water, everytime.


Discover our world-leading filtration

How the installation process works

Walking you through what happens once you decide to join the Virgin Pure family by placing an order.


Find out more about installation

How you maintain your system

Discover how, at the touch of a button, system maintenance will only take 5 minutes, twice a year.


A quick guide on maintenance

Enjoy healthy hydration and start saving