What’s the most used kitchen gadget?

By Bob Fear

What’s the most used kitchen gadget?

What’s the most used kitchen gadget?

Most people who’ve bought kitchen gadgets only go on to use them just once a week or less. But most Virgin Pure customers use their home water system over ten times a day.

Only 4% of people use their non-essential kitchen appliances, such as blenders, juicers and mixers, every day. In our poll, over a third of people said that they’ve spent over £300 on kitchen gadgets, most of which spend a lot of time gathering dust or stuck in a cupboard. The least used items are ice-cream makers and fondue sets.

76% of people surveyed owned a blender, making it the most bought kitchen appliance. But over a third of those people only use it once a week or less, and just 5% use it every day. 

The second most bought luxury kitchen item is the toasted sandwich maker. But while 68% of people own one, around a third only use it once a week or less and just 5% use it every day.

When we polled Virgin Pure customers, over half said they use their home water systems at least 11 to 15 times a day, while a third said they used it 6 to 10 times a day. All customers said they use it every single day. 

This suggests that, although it might initially be seen as a non-essential luxury item, the Virgin Pure machine quickly becomes an essential everyday kitchen appliance. For some, it’s their most used kitchen item, therefore a sound investment - and least likely to be gathering dust.

The most used kitchen items

Appliance % of owners that use it every day
Virgin Pure 100%
Juicer 8%
Stand mixer 6%
Blender 5%
Toasted sandwich maker 5%
Smoothie maker 2%


Sources:
Pollfish survey, Sept 2021 (200 respondents)
Virgin Pure Instagram & Facebook poll, Sept 2021 (100 respondents)

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