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Most people who’ve bought kitchen gadgets only go on to use them just once a week or less. But most Virgin Pure customers use their home water system over ten times a day.
Only 4% of people use their non-essential kitchen appliances, such as blenders, juicers and mixers, every day. In our poll, over a third of people said that they’ve spent over £300 on kitchen gadgets, most of which spend a lot of time gathering dust or stuck in a cupboard. The least used items are ice-cream makers and fondue sets.
76% of people surveyed owned a blender, making it the most bought kitchen appliance. But over a third of those people only use it once a week or less, and just 5% use it every day.
The second most bought luxury kitchen item is the toasted sandwich maker. But while 68% of people own one, around a third only use it once a week or less and just 5% use it every day.
When we polled Virgin Pure customers, over half said they use their home water systems at least 11 to 15 times a day, while a third said they used it 6 to 10 times a day. All customers said they use it every single day.
This suggests that, although it might initially be seen as a non-essential luxury item, the Virgin Pure machine quickly becomes an essential everyday kitchen appliance. For some, it’s their most used kitchen item, therefore a sound investment - and least likely to be gathering dust.
|Appliance||% of owners that use it every day|
|Toasted sandwich maker||5%|
Pollfish survey, Sept 2021 (200 respondents)
Virgin Pure Instagram & Facebook poll, Sept 2021 (100 respondents)
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