The
Purist

The average person uses 156 plastic bottles per year. It’s estimated that 90% of those bottles aren’t recycled and end up in landfill, or dumped throughout the environment, taking up to 1,000 ye...

The conscious consumer is concerned with much in life, but they're especially sensitive when it comes to two things: what their money is spent on and what is put into their bodies. Water falls in...

Here at Virgin Pure we’re all about helping the conscious consumer. On the one hand, the heightened awareness concerning the quality of our bodily nourishment makes us wary of drinking chemically t...

From coastal Australia to the Bay of Bengal and through to the Mediterranean, there isn’t an ocean on Earth that doesn’t suffer from plastic pollution. And yet, until recently very little was kno...