Kids are consuming too much sugar – it’s official. Following a report from the Scientific Advisory Committee on Nutrition, both Public Health England and the World Health Organisation are warning parents against the dangers of children having too much added sugar in their everyday diet. Such potential dangers include tooth decay and obesity. Action On Sugar have highlighted exactly how much sugar is contained in the popular soft drinks, fruit and juices and smoothies that marketed to kids and families.
The latest advice is that children should have no more than the equivalent five teaspoons of added sugar in their food and drink a day. Many soft drinks, juices and smoothies have much more than this in one individual can or carton – some over twice as much.
While the mooted idea of a sugar tax may not appeal – how else can we dissuade our children from craving drinks that push them over their recommended daily limit of added sugar? We all know that drinking great quality water is essential for better health – but how do we make it cooler for the kids to drink water, go sugar free and lure them away from the ever-tempting, bright and colourful sugar-filled bottles, cans and cartons of the sweet stuff marketed in their specific direction?
The answer? Make great filtered and purified water equally, if not more so, tempting and tasty. That’s Virgin Pure’s mission in one.
We wanted to know how our very own Purists were faring out in the field. So we asked a bunch of our customers if their families were drinking more water and less sugary drinks since they had a WaterBar installed.
Here’s how they responded:
Rather than us get all proud and try to tell you that kids will drink more water if it’s from a bright and snazzy countertop purifier, here’s what our honest Purists have to say themselves:
by Bob Fear