The
Purist

• Conscious Consumer

​Does better water cost more money?

Do you need to spend a lot of money to get the best tasting water? A water sommelier in London is selling bottles of water that cost up to £120. So does expensive water taste better than tap wat...

By Bob Fear

• Healthy Living

Is drinking water good for mental health?

Can drinking water improve your mental health? Research shows that there may be links between dehydration and anxiety. Some studies suggested drinking more water could improve mood and lower ten...

By Bob Fear

• Environment

16 shocking plastic waste statistics

We’re bombarded with so many different facts and figures about plastic pollution, it’s hard to take stock of where we are right now. Of course it takes time for official, trustworthy statistics t...

By Bob Fear

• Environment

​It’s a win-win for Virgin Pure and Forest Green Rovers

Virgin Pure recently became the proud personal sponsor of Forest Green Rover central defender, Jordan Moore-Taylor.This Saturday we were proudly cheering Jordan on as, with his help, the team clinch...

By Bob Fear

• Conscious Consumer

Microplastics found in our blood, lungs and in unborn babies

Microplastic pollution has been found in human blood, lungs and digestive systems as well as in the placentas of unborn babies. Among the most common particles of plastic waste found in people’s...

By Bob Fear

• Conscious Consumer

What does water taste like?

We all have our own particular tastes and we can be more sensitive to some flavours than others. Taste is subjective. While some people say they don’t like the taste of water, others might say i...

By Bob Fear

• Healthy Living

Does drinking water keep your eyes hydrated?

They say water is life and we all know we should be drinking a lot of it every day, but why do we need to? That’s the million pound question, and there are probably a million answers. Good eye heal...

By Neha Ghei

• Hydration

​The ultimate healthy hydration hack

A new easy, innovative way of finding out if you’re dehydrated and need to drink more water - paint your bathroom walls! To help raise awareness of healthy hydration, we’ve teamed up with...

By Bob Fear