The
Purist

• Hydration

Does drinking water help kids concentrate?

Drinking enough water could improve your kids’ mental performance. So how much water should children drink a day? It’s been suggested that children who are mildly dehydrated at school have a lo...

By Bob Fear

• Hydration

Long term benefits of drinking more water

We know that drinking water day-to-day keeps us all healthily hydrated, and drinking more while exercising or in hot weather helps us in the short term. But what about the long term? We scoured f...

By Bob Fear

• Healthy Living

The 20 surprising places bacteria is lurking in your home

Where in your home is potentially harmful bacteria most likely to be found growing? Not always in the places you might think. We reveal the top twenty household items and surfaces where bacteria...

By Bob Fear

• Food & Drink

What’s the most used kitchen gadget?

What’s the most used kitchen gadget? Most people who’ve bought kitchen gadgets only go on to use them just once a week or less. But most Virgin Pure customers use their home water system over...

By Bob Fear

• Healthy Living

Ten other things we’d like to filter (besides water)

We’re all about filtering out the nasty stuff from our drinking water to ensure it’s super healthy and tasty. But there are a few other things, besides gunk in water, that we wish we could al...

By Bob Fear

• Food & Drink

​The kitchen of the future

Our kitchens of tomorrow will be smart. Maybe even smarter than Heston Blumenthal. Not that they’ll be able to knock up a complete culinary feast all by themselves, but they’ll definitely be able...

By Chris Hann

• Hydration

Is it best to drink hot, cold or warm water?

You can’t beat a refreshing glass of chilled pure water. It works wonders. But that’s not to say it always has to be cold. And anyway - how cold is cold? And what about drinking warm water? There...

By Bob Fear

• Environment

​Five weird things you won't believe were found in the waterworks

The most unlikely things have been found down the water pipes. Here are five utterly bizarre, but totally true instances of strange things found underground in the worldwide waste water systems.....

By Bob Fear