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The Purist is where you can find the latest ideas, great inspiration and up to date info on the world of drinking water, purification and healthy living.

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Does drinking water help kids concentrate?

Drinking enough water could improve your kids’ mental performance. So how much water should children drink a day? It’s been suggested that children who are mildly dehydrated at school have a lo...

By Bob Fear

Long term benefits of drinking more water

We know that drinking water day-to-day keeps us all healthily hydrated, and drinking more while exercising or in hot weather helps us in the short term. But what about the long term? We scoured f...

By Bob Fear

What’s the most used kitchen gadget?

What’s the most used kitchen gadget? Most people who’ve bought kitchen gadgets only go on to use them just once a week or less. But most Virgin Pure customers use their home water system over...

By Bob Fear

​The kitchen of the future

Our kitchens of tomorrow will be smart. Maybe even smarter than Heston Blumenthal. Not that they’ll be able to knock up a complete culinary feast all by themselves, but they’ll definitely be able...

By Chris Hann

Is it best to drink hot, cold or warm water?

You can’t beat a refreshing glass of chilled pure water. It works wonders. But that’s not to say it always has to be cold. And anyway - how cold is cold? And what about drinking warm water? There...

By Bob Fear

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