Clean, filtered water at the touch of a button

Save on waste, money, and effort

Make way for the more ecological and economical Virgin Pure Water System. With our system, you’ll never need to buy bottled water again and can do your bit to help make single-use plastics a thing of the past while saving money.

What you can save by switching to Virgin Pure

Thousands have already saved thousands by switching

Save 1,460 plastic bottles a year

A family of 4 switching from 1.5 litre bottled water to Virgin Pure prevents the need for 1,460 plastic bottles in a year. Based on 6-8 glasses of water per-person per-day as recommended by the NHS.

Save £2,000 in just 3 years

By ditching your weekly purchase of bottled water packs, and becoming a Virgin Pure customer, you can save ~£2,000 in your first 3 years. A really big saving for a simple switch.

Save time and hassle

With Virgin Pure’s chilled, filtered water on tap, you’ll never need to worry about back breaking trips to the shops, suffering from a lack of fridge space, or running out just when you’re gasping.

Switch to instant, filtered water with Virgin Pure.

What makes our system the smart choice

No manual refills

Hooked up to your water mains by one of our skilled engineers, you’ll never need to worry about having to refill the system when you need a drink.

Unique purification system

Four different processes, working in perfect harmony, removes the nasty stuff while keeping in all the healthy minerals that you need.

50 temperature settings

Chilled from between 5–10°C, ambient between 10–50°C, and hot between 92–97°C. There’s even a nifty ‘boost’ button to go even hotter.

What customers who made the switch are saying

1000+ Trustpilot Reviews • Great • 

More information about the Virgin Pure Water System

How the filtration technology works

A walkthrough of exactly how our market-leading water system delivers great tasting water, everytime.


Discover our world-leading filtration

How the installation process works

Walking you through what happens once you decide to join the Virgin Pure family by placing an order.


Find out more about installation

How you maintain your system

Discover how, at the touch of a button, system maintenance will only take 5 minutes, twice a year.


A quick guide on maintenance

Frequently Asked Questions

  • What are the dimensions of the Water System?

    The Water System is designed to fit comfortably onto any countertop regardless of kitchen size and design. Also freeing up valuable fridge space and not occupying cupboard space. Obviously, it needs to be of a sufficient size to hold a decent amount of chilled and heated water ready to dispense immediately.

    Water System Dimensions

  • How does Virgin Pure compare to Filter Jugs?

    Like a Virgin Pure Water System, most filter jugs remove substances like chlorine from tap water. Chlorine is added to water to prevent bacteria from breeding in the water. However, once the chlorine has been removed, bacteria can easily breed again.

    That’s why our Water Systems have a UV lamp, to render these pesky little microorganisms inactive and prevent them from multiplying once the chlorine has been removed from the water. In fact, our Water Systems kill 99.99999% of potentially unhealthy waterborne bacteria.

    Our Water System removes the need for you to constantly refill a jug and wait for it to chill. As well as freeing loads of fridge space, you’ll also no longer need an old-fashioned kettle.

  • How does Virgin Pure compare to buying bottled water?

    Advice varies, but it’s generally accepted that you should be drinking around 1.5 litres of water a day. The average cost of a litre of bottled water is around 43p*. Therefore, to drink 1.5 litres a day would cost around 65p. That’s around £2.60 a day or just over £18.00 a week for a family of four. Compare that to purchasing a Virgin Pure system with Watercare+ monthly service and across the first three years of ownership the cost is just £5.68 a week and the pure triple-filtered water, hot or cold, is unlimited. Over three years, the cost of buying bottled water is just over £2000 more expensive than buying a Virgin Pure home water system. We know we’re biased, but we think that’s a no-brainer.

    *Cost per litre based on 6x 1.5l bottle pack, best selling 5 on 5/2/2021

  • How much water can be dispensed before it needs to refill?

    You can dispense 60 cups of hot water and 45 glasses of cold water without needing to wait for it to refill. Hopefully you shouldn’t need to dispense more than that in one go?

  • How quickly is water dispensed?

    Home Water System

    2 litres per minute – that’s more than a big bottle of water from the supermarket!

    1.3 litres per minute — the same as an average domestic kettle, fully filled, with no time wasted waiting for it to boil.

    Work Water System

    1.3 litres per minute.

    1.3 litres per minute.

Enjoy healthy hydration and start saving