Pure water is just a button press away

Four different processes ensure a superior taste every time

The Virgin Pure filtration and purification system has been designed to work in perfect harmony to ensure that you and your family get perfectly pure and great tasting water (hot or cold) every time you press a button.

How Virgin Pure delivers a clean and crisp taste

Triple filtered for your pleasure

Our special triple filtration system removes rust, dirt, chlorine, herbicides, pesticides, volatile organic matter, and micro plastics. All this filtering means that you get left with just pure water.

Enhanced UV purification

With UV purification, we ensure that bacteria doesn’t develop in the water while it waits to be dispensed. The UV adds nothing to the water, produces no tastes or odours, and is effective in seconds.

Robust limescale prevention

Scale forms when calcium and magnesium bond and, while it’s not bad for you, it’s not nice to see in your drink. Our system ensures limescale won’t deposit unsightly and unpleasant white flakes in your drink.

Switch to instant, filtered water with Virgin Pure.

What makes our system the smart choice

No manual refills

Hooked up to your water mains by one of our skilled engineers, you’ll never need to worry about having to refill the system when you need a drink.

Unique purification system

Four different processes, working in perfect harmony, removes the nasty stuff while keeping in all the healthy minerals that you need.

50 temperature settings

Chilled from between 5–10°C, ambient between 10–50°C, and hot between 92–97°C. There’s even a nifty ‘boost’ button to go even hotter.

What customers who made the switch are saying

1000+ Trustpilot Reviews • Great • 

More information about the Virgin Pure Water System

How the filtration technology works

A walkthrough of exactly how our market-leading water system delivers great tasting water, everytime.


Discover our world-leading filtration

How the installation process works

Walking you through what happens once you decide to join the Virgin Pure family by placing an order.


Find out more about installation

How you maintain your system

Discover how, at the touch of a button, system maintenance will only take 5 minutes, twice a year.


A quick guide on maintenance

Enjoy healthy hydration and start saving