A Virgin Pure home water system isn’t the only solution on the market to provide you with filtered water. Naturally, we believe ours is the best solution – that’s why we do what we do! But we want to offer you a fair comparison to the other choices. So we took a look at filter jugs, bottled water and integrated taps that filter and boil your water and stacked up all the information we could find.

Virgin Pure Filter Taps Filter Jug Bottled Water
Unlimited filtered water
Instant hot water
Prevents scale
Instant chilled water
50+ temperature settings
Pre-set cup size
Smart wake up function
Kills waterborne bacteria
Maintenance 6 months 6 months Monthly When you run out
What it will cost you [see data sources]
Weekly cost 1st year £6.11 £22.25 £1.18 £18.05
Weekly cost 3rd year £6.11 £8.53 93p £18.05

vs. Filter Jugs

The convenient and cleaner option

Based on cost alone, the cheapest filtered water solution is a filter jug. It has a low one-off upfront cost and monthly replacement filters are also affordable.

However, the problems with fridge storage space, a relatively unsophisticated filtration system, the fact it can become a breeding ground for bacteria and the lack of an integrated hot water solution means that a filter jug may not be the smartest option overall.

vs. Bottled Water

Save £2000 as well as the planet

Bottled water may look like a good solution based on the short-term cost. But in the long run, you could be spending £2,000 more over three years than you would if you invested in a Virgin Pure home water system.

Then there’s the unnecessary damage to the planet caused by the high amount of plastic waste you generate every time you buy bottled water.

vs. Filter Taps

More features and kinder to your wallet

An integrated filter and boiling tap is the most expensive solution, with a prohibitively high one-off upfront cost which typically does not include installation (unlike Virgin Pure).

Subsequent ongoing costs are also higher than a Virgin Pure home water system, which has a more sophisticated filtration system and also provides you with instant chilled water as well as hot.

So there you have it

When weighing up your decision, Virgin Pure is the clear winner. But, as they say, the choice is yours...

  • Data Sources

    1All calculations based on a family of 4 consuming 6l of drinking water per day

    2Average price of 5 best-selling water filter jugs on amazon.co.uk 5/2/2021

    3Average price of 5 best-selling boiling taps on tapsuk.co.uk 5/2/2021

    4Average price of 5 best-selling water filter cartridges on amazon.co.uk 5/2/2021

    5Bottled Water cost per litre based on 6x 1.5l bottle pack, best selling 5 on ocado.com 5/2/2021

    6Average price of 5 best-selling filter cartridges on tapsuk.co.uk 5/2/2021

    7Average price of 5 best-selling Reverse Osmosis System on amazon.co.uk 29/6/2021

    8Average price of 5 best-selling UV Water Filter Bottles on amazon.co.uk 29/6/2021

    9Virgin Pure monthly price for full replacements and service subscription

    10All costs take into account follower manufacturers guidelines