Virgin Pure subscriptions guarantee you constant, clean, healthy water, hassle-free for a simple monthly payment
How our subscriptions work
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System and Installation
You get a Virgin Pure Home Water System installed to your water mains and set up ready to use by one of our professional technicians.
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Satisfaction Guaranteed
Take 30 days to try the service; if it’s not for you, we collect the System free of charge and refund you everything you have paid.
Includes Everything You Need
We send you replacement filters and UV lamps every six months, and you simply pop them in and out in a few seconds.
Comprehensive Service
Includes all technician call-outs if you need us, system replacement service and re-installation if you move.
To get started select a model then choose a plan to suit you
1. Select Water System
Both systems offer instant, unlimited water, boiling, chilled and ambient. The latest Home Water System II is also faster, removes more impurities, is better against microplastics and is 15% smaller.
See the full comparison below
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From
a month
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Water Supply
Mains Connected
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Colours
Black, Cream, Silver
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Size
W 32cm L 36cm H 36cm
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Temperatures
Hot, chilled, ambient
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Impurity removal
- Chlorine
- Bacteria
- Cysts
- Rust & Dirt
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Microplastic Removal
Above 2 microns
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Limescale Removal
Prevents scale forming
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Features
- Child Lock
- Energy Saving Mode
- Auto-fill
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From
a month
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Water Supply
Mains Connected
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Colours
Black, Pebble, White
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Size
W 27cm L 36cm H 37cm
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Temperatures
Hot, chilled, ambient
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Impurity removal
- Chlorine
- Lead
- Mercury
- Asbestos
- Hormones
- Medical Waste
- Herbicides
- Pesticides
- Parasites
- Bacteria
- Cysts
- Rust & Dirt
- TCPP
- TCEP
- Nonylphenol
- Bisphenol A
- Deet
- Ibuprofen
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Microplastic Removal
Above 1 micron
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Limescale Removal
Prevents scale forming
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Features
- Child Lock
- Energy Saving Mode
- Auto-fill
- Smart Heating
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2. Select Home Water System II Plan
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BEST VALUE
Equal to £0.99 per day24-Month Minimum Subscription
Monthly
£24.99
For 6 months then £32.99
Monthly
£24.99
For 6 months then £32.99
+ £74.99 installation paid today
(or x3 £24.99 with Klarna)Includes
Prices are guaranteed not to rise during the plan. After 24 months, switches to rolling monthly at current plan price of £32.99 per month -
Equal to £1.11 per day
12-Month Minimum Subscription
Monthly
£29.99
For 6 months then £34.99
Monthly
£29.99
For 6 months then £34.99
+ £74.99 installation paid today
(or x3 £24.99 with Klarna)Includes
Prices are guaranteed not to rise during the plan. After 12 months, switches to rolling monthly at current plan price of £34.99 per month -
Equal to £1.31 per day
Monthly Rolling Subscription
Monthly
£39.99
Monthly
£39.99
+ £74.99 installation paid today
(or x3 £24.99 with Klarna)Includes
Cancel anytime
Klarna's Pay in 3 / Pay in 30 days are unregulated credit agreements. Borrowing more than you can afford or paying late may negatively impact your financial status and ability to obtain credit. 18+, UK residents only. Subject to status. Ts&Cs and late fees apply
Frequently Asked Questions
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Can I purchase a water system outright?
We've opted to exclusively offer our systems through subscription to ensure you always enjoy a continuous supply of pure water. This subscription model allows us to provide all the required ongoing support and maintenance for your system within one easily managed monthly payment and avoids any big unexpected costs.
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What is paid upfront?
£74.99 upfront with a credit or debit card or split into three 0% monthly instalments of £24.99 each with Klarna. This includes comprehensive installation and personalised set-up by one of our specially trained technicians who will spend around an hour ensuring that your Water System is ready to your exact preferences.
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When will I be charged my first monthly subscription fee?
Your monthly subscription billing begins within 7 days after installation, ensuring you're billed only when you start using the system. You'll set up a monthly direct debit when placing your order.
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Can I order now and delay installation to a later date?
Yes, once you've placed your order, our team will contact you to schedule an installation date. Whether you're undergoing kitchen renovations or planning to move, we can accommodate your preferred timing and your subscription payments will not start until your system has been installed.
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What happens if I order but you cannot install it in my home?
If we can’t install the system in your home, we’ll refund your payment in full and cancel any future subscriptions automatically.
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Are there any extra costs outside of the monthly subscription?
Your monthly subscription covers all costs, including parts, repairs, and replacements, with no hidden fees.
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Will the monthly subscription fee increase?
Your agreed monthly rate remains fixed throughout the minimum subscription term, ensuring no unexpected increases. Beyond the minimum subscription period you can choose to continue on a rolling monthly basis on the same monthly price, change plans or end your subscription.
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What happens if I move house?
We cover all house moves with our subscriptions. Simply contact us, and we'll guide you through safely disconnecting, moving, and reinstalling the system at your new property at no extra cost.
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Can I change between the plans?
Yes, contact our customer services team to switch plans. However, note that switching plans commits you to the full minimum term of the new plan.
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What happens at the end of the subscription plan?
At the end of the minimum subscription period, the plan defaults to a rolling monthly basis with no commitment at the current monthly price. You can also choose to upgrade to a new device of your choice with no upgrade fee. Or cancel, and we will collect the system free of charge, and no further payments will be due.
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What is the cancellation policy for Subscriptions?
Customers can cancel within the first 30 days of installation without questions, and we'll collect the system for free. After the trial period, cancellation terms depend on the selected subscription plan. If the plan requires a minimum commitment, then customers agree to the following minimum contract period.
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How is installation arranged?
We aim to install all new Systems within 10 days of order. Either choose a date online upon order completion or we’ll call to schedule a date. On the arranged date, our technicians will bring the new Water System with them and handle everything, including connecting to the water mains and configuring your system to your preferences.
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How does the 30-day satisfaction guarantee work?
Change your mind within 30 days, let us know you have changed your mind, and we’ll take care of everything. Our team will come to you and collect the water system free of charge. We’ll refund 100% of everything you have paid and cancel the remainder of your plan.
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What happens if I encounter a fault with my system?
We know Pure Water is important, so if you need us, we repair or replace within 3 days on average. Just give our team a call, and we will arrange everything. All services and house moves are included within the subscription at no extra cost.
Prefer to speak to us?
Call 0207 022 6472
Lines open 9 am - 5:30 pm Monday to Friday