We believe you should never compromise on something as essential as water. That’s why since 2012 we’ve helped thousands of people switch to a healthier, more sustainable and abundantly hydrated lifestyle, with impurity-free water that tastes great, is better for the planet and is on tap, instantly, at your request.

Our aim is to make people happier and healthier by drinking our superior-tasting water. The more of it we all enjoy, the more our sense of overall well-being grows – because we’re treating ourselves and doing something good for the planet too.

To ensure complete peace of mind for parents, an optional hot water child protection lock can be fitted to keep your little ones safe.

Lime scale is just a crystallisation of the natural and healthy minerals calcium and magnesium. It’s good for you but a bit unpalatable in your perfect cup of tea. Our Water Systems don’t filter out lime scale (the good minerals), but they do stop them forming the unsightly white flakes in your water. So, unlike your kettle, the Water System gives you all the goodness without any of the grit.

Our Water Systems sit on your kitchen countertop and will be connected – by our specially trained engineers – to your mains water supply, so that you can enjoy the great taste of pure water, instantly.

The water is tripled filtered, UV purified and treated for scale before being dispensed instantly either boiling, chilled or ambient at the touch of the button. Find out more here

By the time tap water reaches your home it’s been disinfected with Chlorine, before passing through old metal pipes where rust, dirt, and debris can be collected.
Most forms of filtered water remove some of these substances but our Water Systems remove all the bad stuff, here’s how:

1. A mesh water filter at the inlet pipe traps big bits of dirt
2. Smaller impurities like rust and sand are removed by a sediment filter
3. An activated carbon water filter adsorbs organic matter and contaminants
4. The chilled filtered water is zapped by a UV purifier keeping it free from bacteria
5. Whilst the boiling water is treated to prevent scale (those yucky white flakes).

Everyone uses their Water System differently, so we can’t give you a definitive, one-size-fits-all figure, but we carried out our own independent tests with the Water Regulation Advisory Service to compare the power usage of our T6 Water System to an ordinary domestic kettle.
In the test, we did the following:

• Filled 4 mugs per day with boiling water
• Allowed 8 hours per day for the Water System to be in energy saving mode (typically when you are sleeping)
• Included all power used by the Water System whilst on standby

The Water System returned an average energy usage of 0.025kWh per use or 128.448kWh per year.
In comparison boiling a kettle returned energy usage of 0.11kMh per usage or 169.433 kWh per year.
So the kettle used 32% more energy in a year than the Water System.
It’s also important to consider that, according to the Energy Savings Trust, 75% of people admit to using too much water every time they boil a kettle and 40% of households in the UK actually boil the kettle more than 5 times per day.*
In comparison, your Water System provides just the right amount of piping hot water needed, at the push of a button, so you can enjoy great hot drinks and help save the planet at the same time.
*Source: At home with water report, published by the Energy Savings Trust in July 2013.

Rust, Dirt, Chlorine, Bacteria, Organic matter, Herbicides, Pesticides, Volatile Organic Matter, Micro Plastics & Prevents Scale. Find out more here

Our Water Systems purification process doesn’t produce any dangerous by-products or cause any chemical changes.
As a result, minerals like magnesium, calcium, and potassium found naturally in water and beneficial to our health are maintained.

Our award-winning countertop Water Systems are a beautifully-designed and elegantly-engineered solution to all of your hydration needs. They banish single-use plastics and an inferior tap-water taste to deliver triple-filtered chilled or boiling water whenever you want it. Find out more here

Sorry, but to guarantee pure, triple filtered perfection every serve, our Water Systems can only be installed by one of our Virgin Pure technicians. Your Water System must be installed properly to ensure your warranty is validated.

Absolutely! Granite is no problem for our team of skilled technicians. They’ve had all sorts of specialist training and they’re impressively equipped. Granite, marble and Corian worktops – they’re all a breeze for our experts.

First select if your Water System is for your home or workplace (we have systems specially designed for each).If you are ordering for your home simply select the colour to suit your kitchen and decide if you want to make a one-off payment or pay in 12 interest free monthly instalments. You’ll own your system from day 1. For the first 12 months you can choose to be part of our hassle free WaterCare+ service which provides all of our replacement filters, UV lamps and service. 

Our rental plans for business means you get all the benefit of pure water through a comprehensive on-running service. At the point of ordering all that is payable is the installation fee. Then after installation you make a simple monthly payment which includes all of your filters and UV lamps as well as comprehensive service. Find out more here

Your WaterBar is connected to your mains water supply using an in-line isolation valve which allows your WaterBar to get a continuous supply of water without the need for additional plumbing. In most cases, a small 6mm hole is made through the counter to seamlessly run the small Flexi piping required (this can be done through granite or quartz worktops).
All we ask is that your WaterBar is located within 12m of a water mains (usually found behind your dishwasher or sink) and within 1.5m of a plug socket.
Our installers have been rigorously trained for successful installation in 97% of UK homes.
Find out more here

Yes! However, your Water System must be attached to the mains water supply at a point before the water softener is attached.

Our installation team will call you to book a convenient date for you to meet one of our engineers at your home. Depending on your location we can install as soon as the next working day.

Please call our team on 02070226471 and they will prepare a bespoke quote and process additional orders.

Home customers can choose to make a one-off payment with any major credit or debit card or spread the cost for 12 months, interest free with no credit checks or applications. Simply use your existing credit or debit card to spread the cost. If you choose to add on-running WaterCare+ service this is paid via direct debit and the first payment is made 2 weeks after install. Find out more here

Business plans installation can be paid via any major credit or debit card and the on-running rental via direct debit. Should you want to pay using BACS for your business please contact our team on 0207 022 6471 Find out more here

We offer installation across all of mainland Great Britain. Unfortunately we are currently unable to offer installation on the Isle of Wight, Channel Islands, Isle of Man and Northern Ireland although we are working hard to expand our service in the future.

If you have any questions about installation locations please contact our team.

To ensure complete peace of mind for parents, an optional hot water child protection lock can be fitted to keep your little ones safe.

The water system needs a filter change every 6 months and the UV lamp every 12.

Either through one of our on-running service packages or when you need them directly from the shop section of our website. Shop here

It only takes a couple of minutes and they simply click in and out. We’ll provide instructions when your new system is installed.

We can provide re-installation at any UK mainland address. Disconnect your Water System by following our easy to follow instructions and take it with you to your new home. When you’re ready, just call us and we’ll arrange for a technician to come out and re-install the Water System. There’s a one-off payment of £39.99 for this service, but it’s free of charge to WaterCare+ and rental customers.

Advice varies, but it’s generally accepted that you should be drinking around 2 l of water a day.
A 1.5 litre of bottled water from a well-known brand currently costs around 52p. To drink 2 litres a day would cost 70p, or £20 a month. That’s £80 a month for a family of four. Compare this to purchasing a Virgin Pure system with Watercare+ monthly service. Across 5 years of ownership the cost is as little as £15 per month and the pure water is unlimited.
*Bottled Water Prices Source: MySuperMarket.co.uk prices taken RRP for 1.5 litres of bottled still water 3.8.17

Like a Virgin Pure System, most filter jugs use a filter to remove substances like chlorine from tap water. Chlorine is added to water to prevent Bacteria breeding in water. However once the chlorine has been removed, water can become a breeding ground for bacteria.

That’s why our Systems have a UV lamp, to inactivate these microorganisms and prevent them from multiplying once the Chlorine has been removed from water. In fact our Systems kill 99.99999% of health- concern waterborne bacteria in water* Not to mention our Water System removes the need for re-filling jugs, taking up fridge space and needing a separate kettle.