About Virgin Pure

Discover more about Virgin Pure’s mission and how we’re making a difference

A part of the Virgin Family

As a proud part of the Virgin group, you may know us from planes, trains, balloons, and even sending people to space. Here at Virgin Pure, we’re all about providing people with filtered pure water, 24/7, chilled and boiling.

Why Virgin Pure chose water

We think water should taste great, be free of impurities and instantly, conveniently available.

Since starting in 2012, we’ve helped thousands of people drink more water as part of a healthy and sustainable lifestyle.

How Virgin Pure water is different

Across the UK we are known for our award-winning Water Systems: high tech countertop water dispensers that are easy to use.

They triple filter, UV purifies and dispenses instant, unlimited chilled or boiling water.

What we’re aiming to achieve

We know that when people drink more water, they’re generally healthier and happier.

The planet is healthier when there is less plastic waste, too.

We believe Virgin Pure is the plastic-free way to get Britain drinking more water.

How we’re making a difference

We install our Water Systems directly into homes and workplaces all over the UK. From families to colleagues, friends to businesses, we help everyone enjoy the great taste of pure water.

In fact, 85% of our customers agree that since having a Water System installed they drink more water and fewer sugary drinks.

Is Virgin Pure right for me?

Whether your family is making the switch from bottled water or your office is trading in their old water cooler, our Water Systems are a convenient way to enjoy great tasting, pure water.

They’re also an ideal way to keep your family and colleagues hydrated, ‘round the clock.

Discover our Water Systems