Unlimited pure, healthy, great-tasting water for less per day than a can of fizzy drink or single bottle of water

Your water can be healthier and hassle-free.

Discover Virgin Pure

All of this for less per day than a can of fizzy drink or a single bottle of water

  • Unlimited pure water
  • Instantly hot, chilled or ambient
  • Triple filtered and UV purified
  • Removes microplastics
  • Prevents scale build-up
  • Retains healthy minerals
  • Amazing clean taste

Over 4000 people rate us excellent on Trustpilot

Why join Virgin Pure?

  • Live healthier

    85% of Virgin Pure customers drink more healthy mineral-rich water and fewer sugary drinks
  • Sustainability

    A family of 4 switching from bottled water on average saves 200 single-use plastic bottles per year
  • More affordable

    Unlimited pure water for equal to 90p per day. Compared to bottled water, a family of 4 saves over £700 within 18 months
  • Reduce your bills

    In testing, the Virgin Pure used 36% less energy than a kettle to fill 4 cups of boiling water over a day
  • Hassle free

    Enjoy instant pure water boiling and chilled from one system at the touch of a button with no refilling, running out or waiting

We make your water better

  • Removes 99% of impurities

    such as Chlorine, Lead, Mercury, Hormones, Pesticides
  • Eliminates Microplastics

    through advanced nanofiltration technology and stainless-steel water tank
  • Stops Microbiology

    Kills bacteria and parasites that breed in water
  • Eliminates Scale

    Prevents the formation of limescale, so no white flakes in your tea
  • Packed with essential minerals

    Retains healthy minerals like calcium, magnesium and potassium
  • Crisp, clean, taste

    Creates great tasting water by removing contaminants and retaining minerals

How we make healthy water hassle-free

  • 1. Expert Installation

    Connected to the mains and set up to your preferences by our technicians for instant pure water, with no waiting or refilling.
  • 2. Pure water at your fingertips

    Our smart systems are always purifying, ready to dispense great tasting, chilled, boiling and ambient pure water instantly at the touch of a button whenever you want it.
  • 3. Try for 30 days with no obligation

    Get 30 days to trial Virgin Pure with a full money-back guarantee if you change your mind
  • 4. Low maintenance

    All you need to do is change the filter and UV lamp every 6 months, which takes less than 5 minutes, and we even send them to you automatically.
  • 5. Unbeatable Service

    Our plans include everything for continuous pure water and speedy support if you need us. Check our reviews

Why drinking more water is vital for your health

  • Helps focus
  • Improves physical performance
  • Better digestion
  • Healthier skin
  • Detoxifies the body
  • Supports joints and muscles
  • Boosts immune system

See what customers are saying about Virgin Pure

Over 4000 people rate us excellent on Trustpilot