About Us

We’re proud to be part of the Virgin group.
You may know us from Planes, Trains, Balloons, and even sending people to space.

Why we do water

Since we started in 2012 we’ve helped thousands and thousands of people enjoy drinking pure water as part of a healthy and sustainable lifestyle.
Simply put we think water should taste great, be free of impurities and be conveniently available instantly and unlimited. That’s why we believe there is a better way to do water.

What we do

Across the UK we are known for our award-winning countertop water dispensers we call WaterBars. They triple filter, UV purify and dispense instant and unlimited chilled or boiling water.

What we’re aiming to achieve

We’re here to help make people and the planet healthier and happier. We know that when people drink more water, they’re healthier. When they’re healthier they’re happier. We know that the planet is healthier and happier when there is less plastic waste. We believe Virgin Pure is the plastic-free way to get Britain drinking more water.

How we do it

We install our WaterBars directly into homes and workplaces all over the UK, helping families, colleagues, friends, and businesses enjoy the great taste of pure water. In fact, 85% of our customers agree that since having a WaterBar they drink more water and fewer sugary drinks.

Who are our customers

Whether a family is making the switch from buying bottled water, an office is trading in their old water cooler or its just because of the great taste and convenience of instant cool and boiling water we have been serving a diverse range of customers since 2012. We believe that everyone should be able to enjoy pure water and so we offer our customers a range of ways to own and pay for their WaterBar. Find out more here