With a Virgin Pure subscription, you get guaranteed constant, clean, and healthy water, from just 94p per day
How our subscriptions work
Installation and Trial Period
We install your new system directly to your
mains water and give you a 30-day trial period with complimentary
returns and a guaranteed full refund if you change your mind.
Complete Care
Enjoy peace of mind as we automatically deliver essentials such as
replacement filters and UV lamps. Benefit from unlimited warranty and
support, and rest assured, knowing we'll reinstall your system at no
additional charge if you move.
Simple and Convenient
Experience simplicity with everything covered by one easy and
affordable monthly payment, equal to as little as 94p per day.
How we fit the Smart Home Water System in your home without you lifting a finger
Pick a convenient date from our available options in your area during checkout, and we'll take care of everything. Installations typically take only 40-60 minutes.
Choose a location
Our technician will help locate the ideal location for your system. It should be within 12 meters of water mains, typically near a dishwasher or sink, and 2 meters of a power outlet.
Mains water connection
Your system will be connected to the water supply without impacting other plumbing and with all pipework discreetly hidden. As trained plumbers, our technicians can fit our systems in almost any kitchen.
Constant Supply
Your home’s water pressure ensures a continuous flow, keeping the water system consistently filled and ready at the perfect temperature.
System personalisation
Our technician will fine-tune your system to your preferences, including temperature settings, auto-fill levels, child locks, and enabling energysaving and sleep modes.
Rental Friendly
If you rent, we recommend that you have permission, as we may make a small pencil-sized (6mm) hole to access the water supply. However, we will colour-match and fill the hole when you are done.
Re-installs if you move
Our subscriptions include all house moves. Contact us, and we'll assist you in safely disconnecting, moving, and reinstalling your system at your new property, all at no extra cost.
We complete thousands of installs every month. Here’s why we are rated 4.7 on Trustpilot
The reinstallation was free as part of my subscription, and the process was the easiest of all the different change of address processes I went through. Dean was courteous and
knowledgeable and gave excellent advice as to the placement of the machine, which was very important for me.
Wendy
I had a booking scheduled and got a call asking if they could install it sooner; I was so impressed with this, as I didn't have to wait as long to have better water and cups of coffee. Mark
was the engineer who installed my machine, and it was tricky with crappy plumbing...but he got me sorted...he went above and beyond.
T. Kruger
Paul came out today to fit my machine, arrived on time and fitted the machine in a great time even with the complicated pipework; he was great! He took his time to show us how it
worked and answered all our questions.
Vivienne
The engineer! Jala was friendly, knowledgeable, professional, and clearly knew the machine inside out. He is a great asset to the company—do not lose him!
H Sagal
Great experience with Virgin Pure. Badrul, the engineer, came within the time frame given; he was polite, friendly and efficient. He explained how to use the new machine and tidied up
after himself
Ifrah
We do not believe you should compromise on the water you drink
How we transform your water into pure, clean, healthy hydration
Removes Impurities In Tap Water
Our world-leading filtration removes 99% of the impurities found in tap water such as Chlorine, Lead and
Mercury
Retains Minerals Most Filters Remove
Unlike reverse osmosis, our system retains healthy minerals such as Calcium, Potassium and Magnesium
Kills Bacteria Often Found In Filter Jugs
Our UV technology kills bacteria and parasites that breed in water when it is left standing
Unlike Bottled Water, No Microplastics
Microplastics removed through advanced nanofiltration technology and a stainless-steel tank
No Need For Scaley Kettles
Nobody likes white flakes in their tea. Our system prevents the formation of scale no matter how hard your water
Connected to the mains and set up to your preferences by our technicians for instant pure water, with no
waiting or refilling.
2. Pure water at your fingertips
Our smart systems are always purifying, ready to dispense great tasting, chilled, boiling and ambient pure
water instantly at the touch of a button whenever you want it.
3. Try for 30 days with no obligation
Get 30 days to trial Virgin Pure with a full money-back guarantee if you change your mind
4. Low maintenance
All you need to do is change the filter and UV lamp every 6 months, which takes less than 5 minutes, and we
even send them to you automatically.
5. Unbeatable Service
Our plans include everything for continuous pure water and speedy support if you need us. Check our reviews
Filtered water is a priority for our family's well-being
In 2020 we became worried about the level of chemicals in tap water, so we
changed. I feel so much better using this with my family, knowing the filtration
provides them with cleaner water than they would get from the tap.
- Mya, London
Three years later we are drinking more water than ever
We joined Virgin Pure as we wanted to drink more water as a family. It’s safe to
say we did this; we’ve virtually stopped buying any other drinks and drink water
all day long.
- Raheem, Birmingham
I'm drinking more water, no fizzy drinks and feeling healthier than ever
Having a machine like this is great because I know I'm getting the best water for
my body, and as it tastes so good, I drink more water than I ever have before,
and I very quickly noticed the difference in how I felt.
- Jemima, Leeds
We used to buy 20 bottles of water a week. Not anymore!
It’s great to know that with Virgin Pure, we’ve virtually stopped buying bottled
water. Switching has significantly lowered our environmental footprint.
Coralie, London
Filtered water is a priority for our family's well-being
In 2020 we became worried about the level of chemicals in tap water, so we
changed. I feel so much better using this with my family, knowing the filtration
provides them with cleaner water than they would get from the tap.
- Mya, London
Three years later we are drinking more water than ever
We joined Virgin Pure as we wanted to drink more water as a family. It’s safe to
say we did this; we’ve virtually stopped buying any other drinks and drink water
all day long.
- Raheem, Birmingham
I'm drinking more water, no fizzy drinks and feeling healthier than ever
Having a machine like this is great because I know I'm getting the best water for
my body, and as it tastes so good, I drink more water than I ever have before,
and I very quickly noticed the difference in how I felt.
- Jemima, Leeds
We used to buy 20 bottles of water a week. Not anymore!
It’s great to know that with Virgin Pure, we’ve virtually stopped buying bottled
water. Switching has significantly lowered our environmental footprint.
Coralie, London
All it takes is a couple of minutes a year to keep your water pure
Change the Filter every 6 months and the UV Lamp every 12 months.
Change the Filter every 6 months and the UV Lamp every 12 months.
Filters and UV Lamps pop in and out. No special knowledge or tools are required, and our website has handy how-to videos. Our inclusive subscription plans ensure that replacement parts are delivered to your doorstep when you need them.
When comparing the energy consumption of our Home Water System to that of a coffee maker and kettle for a single cup of hot water, here are the results:
- Home Water System: 0.07 kWh per cup
- Electric kettle: 0.11 kWh per cup
- Single-serve coffee maker: 0.26 kWh per cup
In trials, the Home Water System II consumed only 0.67 kWh daily, translating to approximately 4p /day in energy costs.
Chilled:
- 2 litres per minute, which is more than a large bottle of water from the supermarket.
- With auto-replenishment and chilling, it can provide up to 40 glasses per hour.
Hot:
- 1.3 litres per minute
- With auto-replenishment and reheating, it can deliver up to 80 cups per hour
Absolutely! Our system includes a secure child lock feature. Children can only dispense cold water; your engineer can set this up for you. To access hot water with the child lock on, hold both hot and cold buttons simultaneously for at least two seconds.
Our Water System offers instant
dispensing of chilled, hot, or
ambient water. You can effortlessly
choose your preferred temperature
at the touch of a button.
Chilled water 5 – 20°C
Ambient 10 – 50°C
Hot up to 99°C
Yes, our removable drip trays and boiling, ambient and chilled
water functions mean you can use the water system to fill just
about anything in the kitchen.
We are happy to install a Virgin Pure
Water System in any property. However, if
you live in a rental property we advise you
to get permission from the owner before
we install. Sometimes we will have to
drill a small hole (only about 6mm)
through your countertop to reach the
water supply.
We cover all house moves with our subscriptions.
Simply contact us, and we'll guide you through
safely disconnecting, moving, and reinstalling the
system at your new property at no extra cost
Once you add the Smart Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add the Smart Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add the Smart Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add the Smart Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a Package to your basket, and progress to the last stage of the checkout process, we will then add in your discount. So don't worry if you don't see it before then (such as in the cart).
Once you add a new subscription package to your basket, we will apply the first month free discount, which will be visible in your cart. So don’t worry if you don’t see it right away.