1 day to go… are you ready to support the Royal National Lifeboat Institution by taking up their H2Only challenge to choose only water for the next 10 days?
There’s been a buzz about the office…
“We’re only going to drink water for 10 days?”
Some are cautiously optimistic. “I only drink water, and coffee’s not my thing anyway”, I heard someone say, “although this will mean that my Friday night will look a little different…”
Others are approaching 10 days of water as if it’s the biggest challenge of their lives. Just the thought of life sans morning coffee, sans after-work drinks, and sans Coke Zero in a meal deal is enough to make them fear for their sanity.
Here at Virgin Pure we love a challenge, from water chugging to water pong, but those are just games in comparison. Replacing our daily beverages with good ol’ H20 requires us to consciously acknowledge how we choose to stay hydrated throughout the day, actively form new habits and become starkly aware of just how much impact our usual tipples have on our wallets. That’s the real challenge.
From June 2 – June 12, along with many others across the UK participating in the H2Only challenge, we take the pledge to choose water, pure and simple.
Our intention as a company is to raise awareness not just of the experience of drinking only water, but also of the entailing ecological, environmental and ethical principles. We’re all about H20, but also avoiding bottled water in light of its immense environmental impact and cost. That’s why, for the duration of the challenge, we’ll be drinking not just any old water, but triple-filtered super-juice, the kind that only Virgin Pure can boast. No plastic, no waste and at a fraction of the cost of our bottled cousins. We’ll be tracking every penny and pound, and our CEO and COO have pledged to match their donation to whatever we save. Game on!
We’re serious about the cause, too.
The Royal National Lifeboat Institution (RNLI), the charity that saves lives at sea, does heroic work. They embody selflessness, courage, trustworthiness and dependability – virtues that can seem hard to find in the age of distraction and disruption. The RNLI is steeped in tradition, and has a proud heritage of saving lives over two centuries. They are independently funded, and the continuation of their work relies entirely on engaging the community.
That’s where we come in.
Over the course of the 10 days, we’ll be running a series of mini-challenges and games here at Virgin Pure to keep our spirits, and hydration levels, high. Follow our journey here on The Purist, as well as our Twitter and Instagram, and get involved!
If you feel up for the H2Only challenge, and want to benefit the worthiest of causes, check out their website and prepare to get started. For added fun download the H2Only app here to track your progress and share your journey with fellow participants.
And if you’re an East London local, pop into London’s first pop-up waterbar in Shoreditch, tomorrow, on Tuesday.
By Will Reynolds